This Privacy Policy explains how 1ee collects, uses, stores, and protects the personal data of Pakistani players who register and use the 1ee platform. Your privacy is treated as a fundamental obligation — not an afterthought — at 1ee. Please read this document carefully alongside our Terms & Conditions.
1ee is the operator of the online gaming platform accessible at 1ee.lat. For the purposes of this Privacy Policy, 1ee acts as the data controller — meaning we are the entity that determines the purposes and means of processing your personal data.
1ee operates under an international gaming license, which places binding obligations on us in respect of personal data protection, anti-money laundering (AML) compliance, Know Your Customer (KYC) verification, and responsible gaming monitoring. These regulatory obligations form a significant part of the lawful basis on which we process player data.
This Privacy Policy applies to all personal data collected in connection with the 1ee platform, including the 1ee Casino, Baccarat, Aladdin, Cricket, and Slot sections, and all account management functions available via the 1ee Login. It should be read in conjunction with the 1ee Terms & Conditions.
1ee collects the following categories of personal data from players at various stages of the account lifecycle:
1ee applies the principle of data minimisation: we collect only the personal data that is genuinely necessary for the specific purpose identified in Section 4. Where you are not required to provide certain data fields, this will be indicated at the point of collection.
1ee collects personal data through the following channels:
The following table sets out the purposes for which 1ee processes personal data, along with the applicable legal basis for each processing activity:
| Purpose | Data Categories Used | Legal Basis |
|---|---|---|
| Account registration and management | Registration data, device data | Performance of contract |
| Identity verification (KYC) and age confirmation | KYC data, registration data | Legal obligation (gaming license) |
| Processing deposits and withdrawals | Financial transaction data, KYC data | Performance of contract |
| Anti-money laundering (AML) compliance | Financial data, KYC data, gaming activity | Legal obligation (gaming license) |
| Responsible gaming monitoring | Gaming activity, communications data | Legal obligation / legitimate interests |
| Fraud detection and prevention | Technical data, financial data, device data | Legitimate interests |
| Customer support | Communications data, account data | Performance of contract |
| Platform security and access control | Technical data, device data | Legitimate interests |
| Marketing communications (where opted in) | Registration data, gaming activity | Consent |
| Platform analytics and improvement | Technical data, gaming activity (aggregated) | Legitimate interests |
1ee does not sell, rent, or trade your personal data to third parties. However, in certain circumstances, 1ee shares personal data with the following categories of recipients in order to operate the platform, comply with legal obligations, and protect the platform and its players:
Transaction data is shared with payment providers (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Allied Bank, SadaPay, and cryptocurrency network validators) to the minimum extent necessary to process deposits and withdrawals. These providers have their own privacy obligations and are contractually bound to process data only as instructed by 1ee.
KYC documentation may be processed by authorised identity verification service providers engaged by 1ee to carry out CNIC validation and AML screening. These providers process personal data solely for verification purposes and are contractually prohibited from using it for any other purpose.
Game studios whose titles appear on the 1ee platform (including Pragmatic Play, Evolution Gaming, NetEnt, and others) may receive anonymised or pseudonymised session data for game performance monitoring. Directly identifiable personal data (name, CNIC, mobile number) is not shared with game studios.
1ee may disclose personal data to regulators, law enforcement agencies, or other public authorities where required to do so by law, pursuant to a lawful court order, or in connection with its obligations under its international gaming license. Such disclosures will be limited to the minimum data required and will be made in accordance with applicable law.
Lawyers, auditors, and compliance consultants engaged by 1ee may have access to personal data in the course of providing professional services, subject to strict confidentiality obligations.
Under no circumstances will 1ee sell your personal data to data brokers, marketing companies, or any other commercial third party. Your data is used to operate your 1ee account and comply with our regulatory obligations — nothing else.
1ee operates under an international gaming license, and some of the third-party service providers engaged by 1ee (including payment processors, KYC providers, and game studio analytics systems) may process personal data in jurisdictions outside Pakistan. Where such international transfers occur, 1ee takes appropriate steps to ensure that adequate data protection standards apply, including through contractual safeguards with service providers requiring them to maintain data protection standards consistent with 1ee's obligations under its gaming license.
If you have questions about the international transfer arrangements applicable to your personal data, please contact 1ee using the details in Section 15.
1ee retains personal data for the period necessary to fulfil the purposes described in this Privacy Policy, subject to the following minimum retention periods required by 1ee's gaming license regulatory obligations:
Upon expiry of the applicable retention period, personal data will be securely deleted or permanently anonymised. Where deletion is not immediately possible due to technical or system constraints, the data will be isolated from further processing until deletion is carried out.
The 1ee platform uses cookies and similar tracking technologies to operate, secure, and improve the player experience. By using the 1ee platform, you consent to the use of cookies as described in this section.
Cookies are small text files stored on your device by a website. They allow the website to recognise your device, maintain your session, and remember preferences across visits. 1ee uses both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a defined period).
You can control non-essential cookies through your browser settings — most modern browsers on Android and iOS allow you to clear or block cookies. Note that disabling strictly necessary cookies will prevent you from logging in to your 1ee account. For further guidance on managing cookies on Pakistani mobile devices, consult your device's browser help documentation.
1ee implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration:
Despite these measures, no online system can guarantee absolute security. In the event of a data security incident that is likely to result in a risk to players, 1ee will notify affected players via their registered contact details within a timeframe consistent with its regulatory obligations.
If 1ee becomes aware or has reasonable grounds to suspect that personal data of an individual under 21 has been collected — whether through a fraudulent registration or any other means — that data will be immediately deleted and the associated account permanently closed.
If you are a parent or guardian and believe your child has registered an account at 1ee, please contact our support team immediately using the details in Section 15. We will investigate and take immediate remedial action, including account closure and deletion of all associated personal data, as promptly as possible.
As a 1ee player, you have the following rights in respect of your personal data. To exercise any of these rights, please contact 1ee using the details set out in Section 15. We will respond to all verified requests within a reasonable timeframe.
You have the right to request a copy of the personal data 1ee holds about you. We will provide this within a reasonable period, subject to identity verification.
You may request correction of any inaccurate or incomplete personal data held by 1ee. Some corrections may require supporting documentation (e.g., updated CNIC for name changes).
You may request deletion of your personal data where there is no longer a legal basis for its retention. Note that regulatory retention obligations (Section 7) may prevent immediate deletion of certain data categories.
In certain circumstances you may request that 1ee restricts the processing of your personal data — for example, while the accuracy of data is contested or a legal claim is being investigated.
Where processing is based on consent or contract and carried out by automated means, you may request your personal data in a structured, machine-readable format for transfer to another service.
Where processing is based on your consent (e.g., marketing communications), you may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before withdrawal.
1ee will not charge a fee for exercising any of the above rights in ordinary circumstances. We may request reasonable identification information to verify your identity before processing a rights request. In cases where a request is manifestly unfounded or excessive, 1ee reserves the right to charge a reasonable administrative fee or decline the request, with written reasons provided.
1ee may send marketing communications — including promotional offers, bonus notifications, and platform updates — to players who have opted in to receive such communications at the point of registration or subsequently through account settings.
Marketing communications from 1ee will be sent to your registered email address and/or mobile number. You may opt out of marketing communications at any time by updating your notification preferences within your 1ee account settings, or by contacting support as described in Section 15. Opting out of marketing will not affect the delivery of service-critical communications (such as account security alerts, KYC requests, and transaction confirmations).
1ee will never share your contact details with third parties for the purposes of those third parties' own marketing communications.
The 1ee platform does not include links to third-party websites. All navigation within the 1ee platform remains within the 1ee.lat domain. Accordingly, 1ee does not assume responsibility for the privacy practices of any third-party website to which you may independently navigate outside the 1ee platform environment.
1ee reserves the right to update or amend this Privacy Policy at any time in response to changes in regulatory requirements, operational practices, or the services offered on the 1ee platform. The effective date of any updated Privacy Policy will be displayed at the top of this page.
Where amendments are material — meaning they substantively affect how your personal data is used or your rights in relation to it — 1ee will provide advance notice via your registered email address or a prominent notice on the 1ee platform prior to the changes taking effect.
Your continued use of the 1ee platform following the effective date of any amended Privacy Policy constitutes your acceptance of the amended policy. We encourage you to review this page periodically.
For any questions about this Privacy Policy, to exercise your data protection rights, or to raise a complaint regarding 1ee's handling of your personal data, please use the following contact channels:
Data Protection Enquiries — Email:
Subject Line: Please use "Privacy Request – [Your Registered Mobile Number]" to help us route your enquiry efficiently.
Live Chat: Available 24/7 within the 1ee platform for urgent privacy or data security concerns.
Response time for privacy requests: we aim to acknowledge all requests within 2 business days and to provide a full response within 30 calendar days. Complex or multi-subject requests may require additional time, and we will notify you if this is the case.
If you are not satisfied with 1ee's response to a privacy complaint, you may escalate the matter to the relevant data protection supervisory authority or the regulatory body responsible for overseeing 1ee's gaming license. Details of the relevant authority will be provided in 1ee's response to your complaint.
Privacy at a Glance
Six practical commitments that define how 1ee handles your personal data as a Pakistani player on the platform.
Every byte of data you submit to 1ee — login credentials, KYC documents, payment details — travels over a 256-bit SSL encrypted connection. The same standard used by international banks and regulated financial institutions.
1ee does not sell, rent, or share your personal data with data brokers, advertising networks, or commercial third parties. Your data stays within 1ee and its directly engaged service providers — that is all.
Your CNIC documents are stored in an encrypted, access-controlled environment entirely separate from general account data. Staff access is strictly limited and audit-logged at 1ee. KYC documents are never used beyond identity verification.
Pakistani players at 1ee have genuine, exercisable data rights — access, rectification, erasure, restriction, portability, and consent withdrawal. Contact 1ee support to exercise any of these rights and we will respond within 2 business days.
1ee will only send promotional communications to players who have explicitly opted in. You can withdraw marketing consent at any time from your account settings — it takes seconds, and your preference is honoured immediately.
1ee does not hold your data indefinitely. Specific retention periods — governed by our gaming license obligations — apply to each category of data, and data is securely deleted or anonymised when it is no longer needed.
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